There are many reasons why keyword domain names are important. They can improve traffic, search rankings, brand perception, and add instant trust.
A keyword domain will command a better click-through rate in the search engines. People are more likely to click on your website if they see a keyword domain in the URL when compared to other URLs that show up in the search results.
A second key benefit of keyword domain names is increasing organic search traffic. While keyword domains no longer get quite the boost they once did in the search engines, they can still help rank well for the keywords in the domain.
Remember — purchasing a keyword domain does not mean it has to replace your existing website. They can be used alongside to bring in more traffic and business.
Another benefit of keyword domains is the PPC click-through rate. It has been proven that if you have the keywords in your domain you can improve the click-through rate up to 42% in your online adverts.
A study was done by Memorable Domains — you can view it here.
A further key benefit of keyword domain names is building brand recognition. They do what they say on the tin. Customers naturally associate generic keyword domains with market leadership.
For example, if a consumer is looking for a service or product and they find your website (e.g. CamperVanConversions.co.uk or BournemouthPlumbers.co.uk), they assume you are the market leader for that service or product. It gives you instant credibility and trust.
Domains are a lucrative investment vehicle. In fact, domains go up in value faster than any other commodity on earth.
Buying the right domain today protects your brand and can pay dividends in the future — both in traffic value and resale value.
A quality domain you own is a domain your competition doesn't own and cannot use against you. Generic traffic domains can drive thousands of potential new clients to a company's website on a daily basis, at no additional cost.
You do not want these clients to land on your competitor's website. Descriptive domains are a huge advantage in competition.
Generic domains can help you reach a larger audience, expand into new markets and attract new clients.
They work alongside your existing website — you don't need to replace anything. Simply point the keyword domain at a relevant landing page and let it work for you.
Major companies understand the value of keyword domains. These aren't coincidences — they're strategic acquisitions worth significant sums.